Page 06 / A–Z reference
Jargon Buster
The terms you see on sales pages, in your dashboard, and halfway through a tutorial.
A
- AEO
- Answer engine optimization, or shaping a page to be useful when an AI system answers a question.I put the answer and a worked example together on one page.
- Affiliate
- A person who recommends a seller's product and can earn a commission.Marian shares a tracked link to a tool he uses.
- Affiliate link
- A link that lets a seller credit a referral to the person who sent it.My offer link contains an identifier for my account.
- Anchor text
- The visible words people click to follow a link.Read the license is clearer than click here.
- Attribution
- The rules that determine which referral gets credit for a conversion.A platform may credit the last eligible affiliate click.
- Autoresponder
- A tool that sends a scheduled series after a subscriber joins or takes another action.My welcome email goes out after a reader confirms.
- Average order value
- Total order revenue divided by the number of orders in the same set.Five orders totaling 100 units average 20 units.
B
- Backlink
- A link from someone else's site to yours.A blogger links to my original checklist.
- Bonus page
- A page explaining extra material an affiliate provides with a qualifying purchase.I explain who qualifies for my setup worksheet and how to get it.
- Bounce
- A message that could not be delivered to an address.A typo in the domain can cause an email to bounce.
- Broadcast
- A one-off email sent to a list or selected group.Friday's Radar is a broadcast.
C
- Call to action
- The instruction that tells a reader what to do next.Print the checklist is a call to action.
- Capture page
- A page with a form that collects contact details, usually an email address.My capture page offers a planner and an email field.
- ClickBank
- A marketplace and checkout platform with affiliate tracking.A publisher may use a ClickBank link in a review.
- Commission
- The amount a seller or platform credits for a qualifying referral.Check which parts of a funnel pay commission before applying.
- Confirmation page
- The page telling a subscriber what happened and what to do next.Check your inbox and confirm your address.
- Conversion rate
- The share of measured visits or actions that become a defined result.Ten signups from 100 visits gives a 10% signup rate.
- Cookie
- A small piece of browser-stored data a site can use to remember information.A checkout may use a cookie to remember a referral.
- CTR
- Click-through rate, or clicks divided by the relevant views, impressions, or deliveries.Five clicks from 100 delivered emails gives a 5% click rate by that definition.
D
- Deep link
- A link to a particular page or product inside a site.I link to the exact manual instead of the help homepage.
- Deliverability
- How successfully your messages reach inboxes.Compare inbox placement across test accounts.
- DFY
- Done for you, a label for materials that come partly or fully assembled.A DFY page might still need my logo and email form.
- Dimesale
- An offer whose price increases in small steps under the vendor's rules.I check the current checkout total before buying.
- Disclosure
- A statement that explains a commercial relationship to the reader.I may earn a commission if you buy through this link.
- Double opt-in
- A signup flow that asks the subscriber to confirm the address by email.A reader clicks the link in the confirmation email.
- Downsell
- A second offer shown after you decline a previous offer, often with fewer features or a different price.I decline coaching and see a self-study option.
E
- EPC
- Earnings per click, calculated over a particular set of tracked clicks.A 40-unit commission total from 100 clicks is 0.40 per click.
- Evergreen
- Material or an offer designed to stay relevant outside one launch window.My guide to testing signup forms can stay useful all year.
F
- Front-end
- The first paid offer in a sales funnel.The PDF at the first checkout is the front-end.
- Funnel
- A sequence of pages or messages that guides someone toward an action.A signup page, confirmation email, and delivery page make a short funnel.
H
- Hard bounce
- An email delivery failure that is usually permanent.A nonexistent address returns a hard bounce.
- Hook
- An opening idea that earns attention from the intended reader.Your welcome email is missing one link is a specific hook.
I
- Impression
- An instance of a page element, post, or ad being displayed by a platform's definition.One person can account for several ad impressions.
J
- JV
- Joint venture, a collaboration between two or more marketers.A product creator and a trainer split responsibilities for a launch.
- JV page
- A page for prospective partners with launch details and promotion terms.I check the JV page for dates and affiliate instructions.
- JVZoo
- A marketplace and checkout platform with affiliate features.A vendor may invite partners to request access through JVZoo.
K
- KDP
- Kindle Direct Publishing, Amazon's self-publishing service.An author can upload a manuscript and cover to KDP.
L
- Landing page
- A page visitors land on from a link or ad, typically built around one task.A Pinterest pin points to my sample guide.
- Launch
- The period when a vendor introduces and promotes an offer.The Radar files new releases by launch date.
- Lead
- A person who has expressed interest and can be contacted with permission.A confirmed checklist subscriber is a lead for this newsletter.
- Lead magnet
- A useful resource offered in exchange for joining an email list.A printable buying checklist gives readers a reason to subscribe.
- List
- A collection of people who have agreed to receive messages.I keep a list for readers of the weekly Radar.
M
- MRR
- Master Resell Rights, typically allowing resale and permission to pass resale rights under the license.I check whether the buyer can resell the same files.
N
- Niche
- A particular audience or problem within a broader market.Beginner sourdough bakers is more specific than food.
O
- Offer
- The product, terms, and extras presented to a potential buyer.The guide and its editable worksheet make up this offer.
- Opt-in
- An affirmative action indicating someone wants to receive messages.I enter my address to request the checklist.
- Organic traffic
- Visits from unpaid discovery, such as search results or an unpaid social post.A reader finds a guide through a search query.
- OTO
- One-time offer, a follow-on offer presented at a particular step in a funnel.After paying for a guide, I see an optional template pack.
P
- PLR
- Private Label Rights, permission to use, change, or rebrand material as specified by its license.This license lets me edit a report and publish my version.
- Pre-sell
- Help a reader understand an offer before they reach its sales page.I show an example and explain who would use it.
R
- Refund rate
- The proportion of orders refunded over a defined period or group.Two refunds among 50 orders is 4% by order count.
- Retargeting
- Advertising directed at people who interacted with a site or campaign before.A store shows an ad to people who visited a product page.
- Rotator
- A link or system that sends visits among multiple destinations.A test link alternates between two landing pages.
- RR
- Resell Rights, commonly permission to resell a product without changing it or passing on the right to resell.My RR license allows sales of the supplied PDF.
S
- Scarcity
- A real limit on availability, places, or time.A live workshop has space for 15 participants.
- Segment
- A subset of your list chosen by a shared attribute or action.I send a rebranding example to readers who selected PLR.
- SEO
- Search engine optimization, or making pages easier to discover and understand in search.I give an article a clear title and links from relevant guides.
- Solo ad
- A paid email placement sent to someone else's mailing list.I buy a small test of clicks and track confirmed signups.
- Squeeze page
- A focused signup page that asks for one main action.My checklist page asks only for an email address.
- Swipe file
- A collection of examples or templates kept for inspiration or adaptation.I save good subject lines and note why they work.
T
- Tag
- A label you attach to a subscriber or another record.Readers who download the planner get a Planner tag.
- Tracking ID
- An identifier used to distinguish visits from different links or placements.I give Friday's email its own tracking ID.
- Traffic exchange
- A system in which users view pages to earn visits or exposure for their own pages.I test whether any visitors from the exchange take a useful action.
- Tripwire
- A small paid offer intended to help interested leads become buyers.A starter worksheet comes after the free lesson.
U
- Upsell
- An optional offer for a larger package, upgrade, or extra after an earlier offer.The video library is an upsell to the written guide.
- UTM parameter
- A label in a link used by analytics tools to identify a source or campaign.I use a different campaign label for each weekly edition.
V
- Vendor
- The person or business selling the product.The vendor sets the license and refund terms.
W
- WarriorPlus
- A marketplace and checkout platform for digital products and affiliate programs.I request an affiliate link from a WarriorPlus vendor.
- White label
- An arrangement that allows you to put your brand on a product under stated terms.I add my logo to a workbook my license lets me rebrand.
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