When I open a WarriorPlus sales page, I give it a minute to tell me what I’d be buying. I’m looking for the same things I’d want from the label on a tin: what’s inside, how to use it, and whether it belongs in my cupboard. A glossy video can help explain the product. It can also make it surprisingly difficult to find out whether the product is a PDF. Open the free checklist signup if you want the printable version. Here’s the thinking behind each box.
1. Find the deliverable
Start a one-line note: “I get a , delivered , and I use it to ___.” Fill it in from the page. For a guide, look for the format, level, sample, and delivery method. For templates, ask whether they’re editable and which platform they open in. For software, find out whether you get an account, a file, or instructions for assembling something in another tool. These differences decide what your Tuesday looks like.
Suppose a vendor says “complete newsletter system.” A downloadable workbook and 12 editable welcome emails could make a useful package. The same phrase could describe two videos explaining how the vendor organizes their own newsletter. I’d use those things for different jobs. If the page is vague, leave the box blank and look for a demo, sample file, or support answer. Write down the strongest specific detail you can verify, even if it makes the product sound smaller.
2. Put a name next to the product
Find the seller’s name and a way to contact them. Look at what else they’ve published, and see whether those products address the same audience or use the same tools. A person releasing their first product may have good examples and answer a clear question promptly. A seller with a long catalog can still release something unsuited to your setup. Give yourself a better basis for judgment than the number of offers you can count.
If you have time for only one question, ask the one that would change the decision. “Can I edit these templates with a free account?” gives the seller something precise to answer. “Is this any good?” usually earns a reply that could have been pasted into almost any conversation. If you plan to promote the offer, check where buyers go for support. The people who bought on your recommendation may come to you first.
3. Find the refund terms while you still have the page open
Look for the actual terms and write the deadline beside the link. Check how to submit a request, who handles it, and whether there are conditions. In a funnel with several separate purchases, check each one individually. I’d save a copy of the terms and keep it with the receipt. Search the vendor’s support page or the WarriorPlus help center if you need help locating purchase information. Start with the terms for the particular offer in front of you.
A refund window is useful if you schedule time to inspect the product early. Imagine buying a course on Friday and leaving it until next month. If the format or prerequisites surprise you then, the saved terms at least tell you where you stand. I like putting an evaluation date in the same calendar where I wrote the job I bought the product for. This turns “I’ll get around to it” into a plan I can check.
4. Judge the front-end by itself
Draw a line after the first checkout. Above it, list what comes with that first purchase. Below it, list any optional upgrades that the seller describes. A workbook that solves one small job can be worth buying on its own. If that workbook only gives a tour of a workflow and the files you need are in an upgrade, calculate the whole amount before you decide.
For instance, say you want a layout for a lead magnet. The first product includes an editable document and a guide for changing it. A later upgrade includes a collection of page designs. You may have everything you need in the first purchase. If the first product instead includes finished PDFs and the upgrade has the editable source, your answer changes. See my guide to OTOs, upsells, and downsells for a simple way to draw the map.
5. Count the claims you’d need to verify
When you see a phrase like “unlimited buyer traffic,” put a tick in your notes and write the question underneath. Where does it come from? What does “buyer” mean? What can you measure? Do this for each distinct claim. Repeated text at the top and bottom of the page is still one claim. Three separate flags tell me to slow down and inspect the offer in daylight.
A screenshot is a good place to practice. If it shows a result without a date range, costs, or the audience that produced it, you can say exactly what’s missing. If it comes with enough context to explain one seller’s experience, keep it in that context. Your list, offer, and available time will be different. My sales-page red flags guide turns fifteen common phrases into questions you can reuse.
I can usually live with a small product. What I want is a small product I can explain.
6. Check what you have to bring
Make three columns: tools, audience, and effort. List any software plan, email list, advertising budget, publishing account, or files the work requires. Ask which account tier supports the action you actually need. A tutorial built around an export feature is easier to evaluate when you know whether your plan can export. Include the setup or editing time you’ll need to spend, even if the seller supplies a ready-made template.
A useful test is to imagine the first half-hour after opening the file. Would you be adding the template to an account you already have? Or would you be signing up for three tools, reading two sets of terms, and finding out whether you can use the footage? Neither scenario tells you everything about the product. It tells you plenty about whether it fits this week’s schedule. I’d rather have a good answer now than a pile of tabs later.
7. Put it into this week’s calendar
Name a task and a time: “Tuesday at six, I’ll use the worksheet to draft the welcome email.” If you already have a guide that can do the same job, try that first. If you can’t describe the task, leave the purchase in the “look closer” column. It might come back when you need it. There are worse things to collect than saved links, but I’d keep them out of the receipts folder.
Here’s a fictional worked example. A pack gives you editable lead-capture pages and an import guide. The seller has a demo, the terms are clear, and the front-end includes the files. It takes a platform account you already use. You can find one vague speed claim, and you’ve scheduled an hour to adapt a single page. That earns seven checks if those answers satisfy you. Change just one detail, such as needing a paid tier you haven’t budgeted for, and you have a reason to check the cost before proceeding.
Read the score and make a decision
Six or seven satisfactory answers mean I can decide whether the price fits the job. Four or five mean I pick the most important blank and try to resolve it. Three or fewer mean I close the checkout. For the hype question, a tick means fewer than three flags. For prerequisites, a tick means you already have or have accounted for what you need. The point is to keep the blanks visible, because a convincing headline has a way of erasing them from memory.
If I’m evaluating a launch for my readers, I do a second pass. I ask who would use it, how much setup it takes, and whether I can show the key step myself. I make a clear disclosure if I use a commission link. The FTC’s endorsement guidance explains why that relationship matters to readers. The weekly Radar routine shows how I’d take a candidate from a listing to a considered recommendation.
Frequently asked questions
- Do I need to finish the decision in exactly one minute?
- A minute is enough to spot obvious gaps. Take longer when the product has complex rights, several upgrades, or recurring charges.
- What if I can’t find a refund policy?
- Leave the item blank and ask the seller for the terms in writing. Include the unanswered question when deciding whether to spend.
- Does a Radar entry count as a review?
- The Radar records the vendor’s listing. An entry marked Marian’s Pick identifies an editorial selection after review.